For lifestyle brand Shaku it all begins with nature. Founder and creative director, Shakera Tayub’s love of the natural world urged her to set pen, pencil - and paint - to paper.
Shakera Tayub, Founder
An idea becomes a reality
Shaku Begins
Easily forgotten on the stacked pages of a notebook, her idea for a collection of luxury scarves – wearable works of art – was born. A celebration of femininity and uncompromising craftsmanship, the collection combines skilled hand-drawn artistry with unrivalled print technology. Made with the finest quality threads and printed with premium dyes the brand was a year in the making before coming to life in the prestigious factories of Como, Italy.
An Afternoon with Shakera and Gianluca Longo
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From Shakera
With Love
Shakera (‘Shaku’ was her nickname) comes from a family of dressmakers. Born and raised in Mumbai, her mother and aunt both worked as tailors. She learned the intricacies of hand embroidery from them but left for England at nineteen years old to marry and raise her own family.
She always harbored a creative side, a passion she fulfilled with drawing and painting in her spare time. For a long time, Shakera nursed a desire to bring her art to the world and it is together with her eldest daughter, Sonera that the dream has become a reality.
The London-based brand is synonymous with time-honoured techniques, tradition and modernity, and is in line with slow fashion. Sophisticated designs have multi-generational appeal and are heirlooms to be passed down, not discarded within a season. Immune to fleeting, passing trends, they are intended to be loved and worn for decades to come.
In limited edition runs but with a one-size-fits-all approach, Shaku is envisioned to be worn in multiple styles, folded into a triangle and knotted in the neckline of a cashmere sweater; tied as a bandana or looped around the handles of a classic handbag. The collection puts the needs and personality of the wearer at the fore; making the possibilities endless. “My vision is to enrich the individual style of each wearer by expressing an aspect of their personality,” comments Shakera Tayub.
SHAKERA TAYUB, FOUNDER
